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The services will continue to operate as stand-alone apps, but their underlying technical infrastructure will be unified, said four people involved in the effort. It also underscores how Mr. Zuckerberg is imposing his authority over units he once vowed to leave alone.
The plan — which is in the early stages, with a goal of completion by the end of this year or early — requires thousands of Facebook employees to reconfigure how WhatsApp, Instagram and Facebook Messenger function at their most basic levels, said the people involved in the effort, who spoke on the condition of anonymity because the matter is confidential.
Zuckerberg has also ordered that the apps all incorporate end-to-end encryption , the people said, a major step that protects messages from being viewed by anyone except the participants in a conversation. Zuckerberg has repeatedly apologized for the problems and has vowed to fix them. At the time of the acquisitions, Mr. Zuckerberg promised WhatsApp and Instagram plenty of autonomy from their new parent company. Facebook Messenger is a homegrown service spun off the main Facebook app in WhatsApp and Instagram have grown tremendously since then, prompting Mr.
Zuckerberg to change his thinking, one of the people said. Zuckerberg floated the idea for months and began to promote it to employees more heavily toward the end of , the people said.
The effort has caused strife within Facebook. Zuckerberg began weighing in more. More recently, dozens of WhatsApp employees clashed with Mr. Zuckerberg over the integration plan on internal message boards and during a contentious staff meeting in December, according to four people who attended or were briefed on the event. WhatsApp currently requires only a phone number when new users sign up.
By contrast, Facebook and Facebook Messenger ask users to provide their true identities. Matching Facebook and Instagram users to their WhatsApp handles could give pause to those who prefer to keep their use of each app separate. Image Mr. For Facebook, the move also offers avenues for making money from Instagram and WhatsApp. WhatsApp currently generates little revenue; Instagram produces ad revenue but none from its messaging.
Zuckerberg does not yet have specific plans for how to profit from integrating the services, said two of the people involved in the matter. A more engaged audience could result in new forms of advertising or other services for which Facebook could charge a fee, they said.
One potential business opportunity involves Facebook Marketplace, a free Craigslist-like product where people can buy and sell goods. The service is popular in Southeast Asia and other markets outside the United States. When the apps are knitted together, Facebook Marketplace buyers and sellers in Southeast Asia will be able to communicate with one another using WhatsApp, which is popular in the region, rather than using Facebook Messenger or another, non-Facebook text message service.
That could eventually yield new ad opportunities or profit-generating services, said one of the people. Some Facebook employees said they were confused about what made combining the messaging services so compelling to Mr.
Some said it was jarring because of his past promises about independence. One WhatsApp employee then conducted an analysis of how many potential new users in the United States the integration plan could bring to Facebook, said two people familiar with the study. The total was relatively meager, the analysis showed. To assuage concerns, Mr. Zuckerberg called a follow-up meeting with WhatsApp employees a few days later, three of the people said.
On Dec. Some said his answers were vague and meandering. Several WhatsApp employees have left or plan to leave because of Mr. Unifying the infrastructure for WhatsApp, Instagram and Facebook Messenger is technically challenging. Unlike Facebook Messenger and Instagram, WhatsApp does not store messages and keeps minimal user data. It is the only one of the services to currently use end-to-end encryption by default. But it will raise other issues for Facebook, particularly related to its ability to spot and curb the spread of illicit activity or disinformation.
Last year, researchers had trouble tracking disinformation on WhatsApp before the Brazilian presidential election , before eventually finding ways to do so. WhatsApp has recently placed limits on how many times a message can be forwarded on the service, in an effort to reduce the distribution of false content. Follow Mike Isaac on Twitter: A version of this article appears in print on , on Page B1 of the New York edition with the headline:
Latest WhatsApp APK Features
Pros It’s free: WhatsApp Web is free to use and doesn’t include ads. Secured end-to-end communications: WhatsApp, by default, encrypts messages end to end; for some other encrypted messenger apps, like Allo, you need to actively choose to chat using end-to-end encryption.
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